The notion that women “peak in their prime” is a concept deeply rooted in traditional gender norms that have long influenced societies across the world, including Nigeria. This idea—that a woman’s worth is at its height during her youth—presents a narrow, and often harmful, perspective that both devalues women as they age and imposes unrealistic expectations during their younger years. While men are allowed to age gracefully and grow in power, women are relentlessly judged by their looks and reproductive potential, making their worth seem to evaporate as they move beyond their twenties. The impact of this myth is profound, and in Nigerian society, it results in a variety of pressures and challenges for women.

 Cultural Obsession with Youth and Beauty

In Nigerian culture, youth and beauty are highly valued for women, often depicted as the standard of success in media like Nollywood, beauty pageants, and music videos. This ideal suggests a woman’s worth is tied to her appearance, particularly in her younger years. In contrast, Nigerian men are valued for traits like financial success and wisdom, qualities that are seen as improving with age. While older men are accepted in leadership roles, older women are often sidelined, creating a culture where women are expected to perform at their best during youth, leaving them vulnerable as they age past society’s ideal.

An Inspiring Example is Ngozi Okonjo-Iweala. At the age of 66, Ngozi Okonjo-Iweala became the first woman and African to lead the World Trade Organization. Her achievements highlight that women’s influence grows with experience and determination, challenging the idea that a woman’s “prime” is tied to her youth.

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Biological Misinterpretations of Fertility and Value

Furthermore, in Nigerian culture, a woman’s value is often tied to marriage and motherhood, with her “prime” viewed as between 18 and 30. Societal emphasis on fertility undermines the worth of women beyond their 30s, disregarding their achievements. In contrast, Chimamanda Ngozi Adichie exemplifies defiance of these norms. Her influential literary career, flourishing well beyond her 30s, redefines success for Nigerian women, showcasing that impact transcends societal age expectations.

The Patriarchal Framework

In Nigerian society, patriarchy defines women by their roles as wives and mothers, expecting them to marry, have children, and maintain youthful appearances. Men, however, gain value with age, wealth, and social status. Women who fail to meet these expectations face criticism, with their achievements often overlooked. An Inspiring example is activist Aisha Yesufu, known for her pivotal role in the #EndSARS movement has shown that women’s relevance transcends age. Her courage and activism serve as a reminder that women’s worth lies in their impact, not societal timelines.

The Detrimental Effects of This Belief on Nigerian Women

 Increased Pressure and Mental Health Struggles

In Nigeria, societal pressure on women to meet youthful beauty standards creates insecurity, driving them to invest heavily in treatments and surgeries. This focus on appearance over personal achievements leads to mental health issues like anxiety and depression. Women in their 30s and beyond often feel invisible, impacting their confidence and growth.

Ageism and Career Limitations

Nigerian women, particularly in entertainment, fashion, and media, face significant ageism, with older female actors, musicians, and public figures often pushed aside for younger talent. This marginalization extends to traditional professions, where women who don’t conform to youth-focused ideals are passed over for promotions or leadership roles. In contrast, older men in similar fields are generally viewed as wise or influential, highlighting the gendered ageism that limits women’s professional opportunities as they age.

Internalized Ageism and Loss of Identity

This idea that women’s value peaks early in life leads many Nigerian women to internalize ageism. As they approach or pass their 30s, they may begin to view themselves as past their prime, even if they are achieving more than ever. This internalized belief can damage self-esteem, pushing women to question their own worth and whether they still have a place in the world, whether professionally, socially, or romantically.

 Redefining “Prime” for Nigerian Women

The belief that women peak in their youth is an outdated, harmful stereotype. In Nigeria, this pressure to prioritize appearance over intellect and achievements limits women’s potential. However, women like Ngozi Okonjo-Iweala, Chimamanda Ngozi Adichie, and Aisha Yesufu continue to redefine success and challenge stereotypes. By celebrating these women and promoting a broader definition of worth—one that values intellect, resilience, and individuality—Nigerian society can dismantle harmful myths and create an environment where women thrive at every stage of life.


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