How Wig3 Is ‘Supposedly’ Creating Millionaires Overnight

A few weeks ago, a young woman went viral on Twitter after claiming she saved ₦200,000 daily from her wig business to purchase a luxury car. When she later admitted to dating online fraudsters, public trust in her story evaporated. From the backlash, a new term emerged: “Wig3.” The name plays on how online fraudsters often claim to make their money through ‘Web3.’

So Wig3 is Just an Illusion of Success?

In a way, Wig3 has become the unofficial label for any online hustle that looks a little too good to be true. It represents the blurred line between real digital entrepreneurship and smoke-and-mirror success stories, where business pages are active but orders never seem to ship, and testimonials sound more like paid PR than real customers.

In today’s hyper-digital world, everyone is in a silent race. People scroll through timelines filled with 23-year-olds driving Benzes, flying to the Maldives, and claiming to have five-figure savings from businesses that look like they just launched last week. It’s hard not to compare.

And while some of those stories are real, built on grit, late nights, and actual work, many are just well-edited illusions. Businesses that don’t exist, job titles that are vague on purpose, and “brands” that are just fancy bios and influencer aesthetics.

This performance of success makes it harder for the people who are actually putting in the work. The hair vendor saving little by little. The Web3 developer learning to code while managing a 9–5. The small business owner pushing their products in DMs and barely breaking even. They start to wonder, “Am I doing something wrong?” when in reality, they’re just not faking it.

Not everything is as it seems

This is not to say Dinma’s business isn’t legit—she could very well be a genius at sales and strategy. But in a digital space where optics are everything, it becomes difficult to separate real wins from well-crafted PR. And the danger is that people don’t just doubt others—they start doubting themselves.

The constant exposure to these “money launders in disguise” has created a warped metric for success. You’re no longer just trying to build a profitable business—you’re also trying to keep up with people who may not even be in the same game as you.

The real ones deserve better

If you’re genuinely building something, one of the best things you can do for yourself is show up—consistently. Post your progress. Share your process. Let people see the late nights, the wins, the flopped launches, the glow-ups. People judge accomplishments based on visibility. And like it or not, if they’ve never seen the work, they’ll question the reward.

That’s why no one blinks when someone like Ugochi John of Hair by Ugo buys a Benz—because we’ve seen the journey. We’ve watched the growth. She didn’t just pop out rich one random Tuesday; she documented the hustle. So when the success came, it made sense.

The lesson? If you’re doing the work, don’t hide it. Let your story speak before people try to speak for you. As the world continues to evolve digitally, remember that your journey is valid. Don’t be discouraged by others who aren’t showing the full story. Keep working, keep sharing, and let your authentic progress lead the way. In the end, your results will speak louder than the gossip.

Check out our home page; Inside Success Nigeria for more real stories, practical tips, and interviews from industry experts and entrepreneurs who are actually doing the work.