If you live in Nigeria, chances are most of your daily essentials—from food to household appliances—are foreign-made. Imported brands dominate the market, from cars and electronics to everyday groceries. But did you know that many Nigerian-made alternatives offer the same quality at a fraction of the cost?
We’ve rounded up 15 homegrown products that not only match their international counterparts in performance but also help you save money. Some of these brands are household names, while others might just surprise you.
Food & Beverages
1. Golden Penny Choco Spread vs Nutella
Nutella may have global recognition, but Golden Penny’s Choco Spread is just as smooth and chocolatey. Plus, it’s made in Nigeria and doesn’t come with the hefty import price tag.
- Golden Penny Choco Spread (325g): ₦2,618
- Nutella (350g): ₦22,800
2. Nasco Cornflakes vs Kellogg’s Cornflakes
Nasco Cornflakes have been a staple in Nigerian households for years, offering the same crispy crunch as Kellogg’s at a lower price.
- Nasco (350g): ₦3,030
- Kellogg’s (300g): ₦3,225
3. Golden Penny Sugar Cubes vs St. Louis Sugar Cubes
Golden Penny’s sugar cubes offer more quantity for less money compared to the imported St. Louis brand.
- Golden Penny (500g, 90 cubes): ₦1,365
- St. Louis (474g, 50 cubes): ₦2,290
4. Fearless Energy Drink vs Red Bull
If you need an energy boost, Fearless delivers the same kick as Red Bull—without the imported price tag.
- Fearless (12-pack): ₦5,280
- Red Bull (6-pack): ₦9,145
5. Devon King’s Vegetable Oil vs Wesson Canola Oil
Devon King’s oil is refined in Nigeria, making it a cost-effective alternative to imported brands like Wesson.
- Devon King’s (5L): ₦32,000
- Wesson (4.73L): ₦54,000
6. Golden Penny Spaghetti vs Barilla Spaghetti
Golden Penny Spaghetti is a favorite in Nigerian kitchens due to its non-sticky texture and quick cooking time, making it a great alternative to the pricier Barilla brand.
- Golden Penny (500g): ₦1,395
- Barilla (500g): ₦3,775
7. Emzor Paracetamol vs Panadol Extra
Both brands relieve headaches and pain, but Emzor is locally produced and significantly cheaper.
- Emzor (96 tablets): ₦2,500
- Panadol Extra (32 tablets): ₦14,000
Cosmetics
8. Dudu Osun Soap vs Dove Soap
Dudu Osun’s organic, deep-cleansing formula is designed for African skin, offering a natural alternative to the widely imported Dove soap.
- Dudu Osun (Pack of 6): ₦5,630
- Dove (Pack of 4): ₦5,250
Home Appliances
9. Polystar TV vs Samsung TV
Polystar manufactures high-quality smart TVs in Nigeria at nearly half the price of Samsung models.
- Polystar 32″ Smart TV: ₦169,000
- Samsung 32″ Smart TV: ₦240,000
10. Polystar Fridge vs LG Fridge
Polystar fridges are energy-efficient and designed to withstand Nigeria’s power challenges, making them a budget-friendly alternative to LG models.
- Polystar (25kg): ₦260,263
- LG (25kg): ₦568,999
Cleaning Products
11. Viva Detergent vs Ariel Detergent
Viva detergent offers the same deep-cleaning power as Ariel but at a much lower cost.
- Viva (800g): ₦2,030
- Ariel (800g): ₦4,950
Technology
12. Zinox Laptop vs HP EliteBook
Zinox, Nigeria’s first indigenous computer brand, offers laptops with similar specifications to HP at a significantly lower price.
- Zinox (256GB SSD, 8GB RAM): ₦180,000
- HP EliteBook (256GB SSD, 8GB RAM): ₦420,000
13. AfriOne Smartphone vs Samsung A30
AfriOne designs smartphones tailored for the Nigerian market, boasting strong battery life and affordability.
- AfriOne Cygnus X (64GB, 4GB RAM): ₦43,500
- Samsung A30 (64GB, 4GB RAM): ₦104,000
Automobiles
14. Innoson G6 vs Toyota Highlander
Innoson Motors, Nigeria’s first car manufacturer, assembles durable SUVs at a fraction of the cost of Toyota’s Highlander.
- Innoson G6 (2.4L engine): ₦32,000,000
- Toyota Highlander (2.4L engine): ₦100,000,000
15. Innoson G80 vs Mercedes-Benz G580
Innoson’s G80 offers the rugged luxury of a Mercedes-Benz G-Wagon but at a third of the price.
- Innoson G80: ₦27,825,000
- Mercedes-Benz G580: ₦277,937,163
Final Thoughts
Nigerian brands are proving that locally made products can match, and even outperform, imported ones. Whether it’s electronics, food, fashion, or cars, there’s a Nigerian alternative that offers quality at a better price. So next time you’re shopping, why not support homegrown brands and keep more money in your pocket?
For more stories and insider insights, check out our website and follow us @InsideSuccessNigeria for the latest updates
Leave a Reply