Introduction Welcome to a moment in time when being an influencer wields unique power and a large social media following equates fame. Gone are the days when being a celebrity in Nigeria meant featuring in a blockbuster Nollywood movie, releasing a hit Afrobeats song or winning international football awards. Today, something as simple as a...
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Surprising Ways Big Brother Naija Shapes Pop Culture
Every year, as Nigerians, we can expect two things: fuel shortages and discussions on Twitter. Without fail, every year, we can also count on watching the popular reality TV show, “Big Brother Naija” (BBNaija). Whether you like it, dislike it, or act like you don’t watch it but actually follow the highlights, you cannot ignore...
The New Rise of Influencer Culture: Is It Redefining Success?
Influencer culture has exploded in Nigeria, and has reshaped what success looks like for a generation raised in a digital world. Today, influencers like Enioluwa, Tomike Adeoye, Diana Eneje, and others reign as the new celebrities, cultivating massive followings and turning their popularity into profitable ventures. This rise offers a refreshing alternative to conventional career...
