Meta’s $220m Fine Spark Privacy Shift in Nigeria: Whatsapp Rolls Out Something New

In a digital age where personal data is the new oil, issues around privacy and data protection continue to rise to the surface. Recently, Nigeria made a bold move that sent shockwaves through the global tech community. The Federal Competition and Consumer Protection Commission (FCCPC), in collaboration with the Nigeria Data Protection Commission (NDPC), imposed a historic $220 million fine on Meta Platforms Inc., the parent company of WhatsApp and Facebook. 

This move not only marks a turning point for consumer data rights in Nigeria but also signals a warning to tech giants about accountability and transparency. Interestingly, amidst the fallout, WhatsApp introduced a new privacy feature that offers a glimmer of hope to users concerned about how their information is handled.

Nigeria Cracks Down on Meta for Privacy Violations

On April 25, 2025, Nigeria’s Competition and Consumer Protection Tribunal upheld a $220 million fine against Meta for violating Nigerian consumer and data protection laws. This judgment stemmed from a detailed investigation that lasted over three years, led by the FCCPC and NDPC. The findings were damning. Meta was accused of processing and sharing the personal data of Nigerian users without proper consent, breaching local privacy regulations. Additionally, the tech giant was found to engage in discriminatory practices by offering different privacy standards to Nigerian users compared to users in Europe and North America.

A recent news stated that Meta, through WhatsApp and other platforms, had abused its market dominance and failed to comply with Nigeria’s evolving data protection framework. Meta has since appealed the decision, claiming inaccuracies in the judgment and warning that the ruling could affect its ability to provide services to Nigerians. WhatsApp, in particular, expressed concern that the fine might compromise its operations in Nigeria, given the close integration between Meta’s data systems and the messaging platform.

Despite the appeal, the ruling has already sent a strong message. It reflects Nigeria’s readiness to hold multinational corporations accountable, especially those that handle sensitive user data. This decision could serve as a precedent for other African nations striving to assert digital sovereignty and consumer protection.

WhatsApp Responds with a Major Privacy Update

In the midst of the legal turmoil, WhatsApp rolled out a significant new feature aimed at rebuilding user trust: the Advanced Chat Privacy setting. This update allows users to control how their messages are used and shared within and outside the app. With this feature, users can block others from exporting chat histories, auto-downloading media, or using messages in external AI applications. It is a significant move that ensures personal conversations remain secure, especially in group chats and sensitive discussions.

Users can activate this feature via the app’s settings, under a new section called “Advanced Chat Privacy.” It’s a timely update that addresses growing concerns around how messaging apps collect and share personal information. The introduction of this tool is part of WhatsApp’s broader push to strengthen privacy amid global scrutiny of tech firms’ data practices.

Moreover, as WhatsApp continues integrating AI into its services, it has also taken steps to ensure that privacy isn’t compromised. The company introduced a new security framework known as Private Processing, which leverages a Trusted Execution Environment (TEE). This secure hardware ensures that user data processed by AI features remains inaccessible to Meta or third parties, providing another layer of protection for consumers.

Whatsapp

Although the $220 million fine marks a significant setback for Meta, it has catalyzed meaningful change, especially for WhatsApp users in Nigeria and beyond. The platform’s new privacy feature signals a shift in focus from data collection to data protection. It’s a refreshing development, suggesting that even under pressure, tech companies can respond by prioritizing the needs and rights of their users.

This situation also illustrates the power of local regulators in shaping global corporate behavior. With more countries enforcing data privacy laws, platforms like WhatsApp are being compelled to adapt and respect users’ rights across all regions, not just in countries with stricter laws like the EU.

For Nigerian users, the changes are encouraging. They point toward a future where privacy is not just a feature but a fundamental right. It’s a reminder that holding companies accountable can bring about real improvements and that every click, message, or shared image deserves the same protection regardless of where it’s sent from.

Nigeria’s $220 million fine against Meta marks a pivotal moment in the ongoing global debate over data privacy. While the ruling has triggered operational concerns for WhatsApp, it has also led to meaningful advancements in how the platform safeguards its users’ data. The rollout of WhatsApp’s Advanced Chat Privacy feature provides a much-needed bright spot, showcasing a growing commitment to transparency, trust, and user control. As the digital world evolves, so too must our standards, and Nigeria is leading the charge.


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